Marketing
In the beginning mustard oil and cake were sold in bulk through broker network. The Company, then, over time pioneered the concept of consumer packaging in mustard oil business and then set a wide marketing network comprising of distribution points, dealers with its sales offices and depots all over the country. The Company now has more than fifty offices and Depots all over India, which control more than approx 2000 distribution points. The party has been successful in reaching out and making a large customer base both directly and indirectly. We therefore symbolize a strong and trusted brand in the mustard oil industry of India.
The areas we cover majorly are West Bengal, Bihar, Orissa, Uttar Pradesh, Uttaranchal, J&K, and Himachal & North East States through its own marketing network in Ranchi, Varanasi, Kolkata, Dhanbad, Guwahati, Tata Nagar, Cuttack, Balia, Patna, Jammu, Parwanoo, Agartala, Jharkhand, Chattisgarh, Madhya Pradesh(M.P.), Maharashtra, Punjab, Nagpur & Delhi Depots. The unit is gradually expanding its marketing frontiers to other parts of the Country as well.